Trademark is a type of intellectual property which differentiates your product or services from other competitors in the market. In India, the Trademark Act,1999 allows an exclusive ownership rights and prohibits others from using the mark, favouring the registered mark’s owner. Building a brand takes a lot of time, effort and capital. As a result, it’s necessary to make sure that you possess the rights to use your brand’s logo, tagline, product shape and packaging, sound, fragrance, colour combinations, and anything else that gives it a distinct identity.