Many recruiters and hiring managers use LinkedIn to help them decide who makes the cut for initial or second interviews. And, if you're not actively looking for a new job but are open to opportunities at other companies, a current LinkedIn profile helps head-hunters and potential employers target and find you. A resume will get your foot in the door, but a LinkedIn profile helps you close the deal. Your LinkedIn profile is key to your professional branding strategy. However, it doesn't matter who you are or what you do; it’s not easy to write about yourself. It's time to transform your under performing LinkedIn profile into a POWERFUL career tool that spotlights your skills, experiences AND impresses your network of connections.
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